1. Making your brand & website an extension of yourself makes business easy breezy
If you’re a newbie here and didn’t know me pre-rebrand, my brand was a hot pink and bright turquoise dream. Quite the opposite of the muted pastel world I’m feeling right at home in now. While I adore bright & bold brands (and LOVE crafting them for my clients), my brand didn’t match my personal aesthetic. I felt a major disconnect between my brand and myself which made it near impossible to create a consistent online brand presence. I spent hours staging photos for Instagram because my brand color palette didn’t naturally exist in my life (I often joke that my wardrobe is black, white, and all shades in between). I preached about the importance of building a brand of authenticity when I felt like was being a total flake. Something that seemed like such a small detail in the whole scheme of things had a major impact on my business. Everything felt like to took so much more effort than it should and didn’t ever feel natural.
This was the push that convinced me I was due for a rebrand. I spent a lot of time upfront perfecting my brand to make it an extension of myself, drawing on inspiration from my lifestyle and personal aesthetic (and conveniently shared my exact process for building an authentic brand color combination for you right here).
And it worked.
Having a brand and website that is an extension of yourself makes business pure bliss. Imagine filling your Instagram feed with beautifully consistent images that you didn’t have to spend hours staging because your brand colors match your lifestyle. Sounds pretty great, right? It is.
Lesson learned: authenticity truly is key to making your business easy breezy.
2. Starting small allows your business to grow into something you didn’t even dream of
When I launched my business, I started small. Working through this rebrand made me so grateful that I did. Where my business is today is different from my original vision when I first launched. Starting small gave me the freedom to explore my brand, experiment with new ideas, and to grow as a business into something that I didn’t even dream of last year.
Lesson learned: don’t invest bucket loads of money or time into launching your business, start small and grow overtime.
3. Your brand & website will always be a work in progress, and that’s okay
I wanted to wait to launch my rebrand until it was completely perfect. This obsession with perfection postponed by launch by 2 months, after which I finally gave in and launched it as it was with a long list of items to keep working on behind the scenes. It was hard to launch something that I didn’t feel was complete, but guess what? Nobody knows that they didn’t have to begin with.
Lesson learned: strive for progress, not perfection.
4. A kickass brand & website makes you feel too legit to quit
Having a brand and website that you’re shout-from-the-rooftops stoked about is an amazing feeling. Since launching my rebrand, I’ve been beaming with confidence in my business which has lead to scoring a few dreamy clients, amazing collaboration opportunities, and raising my hand for things I never would have before. This investment in my business has already been paid back a few times over.
Lesson learned: your brand and website are a worthy of your cash & time.
5. Don’t “fake it till you make it”, be unapologetically you
I feel like a broken record because I say this so much but as a solopreneur, you are your brand. It took me some time to learn this and it wasn’t until a dove into my rebrand that I really learned the power of it.
I started being real and sharing my story instead of worrying about it making me seem inadequate. I shared the story that I am a completely self-taught graphic designer and web developer (thanks YouTube!), that I have a failed business (that I’m proud of), and that I’m far from perfect. This made my brand stronger, not weaker, by resonating with my dream clients who appreciated the honesty.
Lesson learned: be unapologetically you, always.